Evangelist Executive Coaching
Being a lead evangelist is one of the most consequential roles in a local church ministry. He carries the weight of spiritual leadership, the demands of shepherding a congregation, & the responsibility of casting vision , all while investing in his family and his own walk with God.
This is not simply a job. It is a defining calling that will shape the spiritual health, organizational effectiveness, & growth trajectory of the church for years to come. The decisions an evangelist makes , about priorities, people, time, conflict, & vision , establish patterns that either accelerate or constrain the church's mission.
Executive coaching offers structured, confidential, & experienced support in this high-stakes role. The goal of this engagement is not simply to manage challenges. It is meant to walk alongside the leader as he leads with clarity, confidence, & Christ-centered intentionality.
Research has consistently demonstrated that organizations investing in leadership development, build stronger human & social capital as well as outperform those that do not (Day, 2000, The Leadership Quarterly1). For a church, the stakes extend beyond organizational performance to spiritual health, relational depth & kingdom impact.
Executive coaching will serve the following key functions:
- Protect the momentum and integrity of the leadership
- Strengthen communication & trust between the leader & the congregation
- Manage internal conflict & interpersonal friction in the leadership team
- Develop a clear, executable ministry vision for the next 2–5 years
- Build a second-tier leadership pipeline to sustain growth
- Safeguard the leader's family health as a long-term ministry asset
- Retain key staff & volunteer leaders during a vulnerable period
The cost of not investing in leadership development, through burnout, relational fracture, mission drift, or member loss, will far exceed the cost of this engagement.
Coaching will be customized to the chosen Payment Tier (see Pricing & Investment) & Focus Areas shown here. Each includes an ROI estimate.
- Prioritization: Putting the Most Impactful Things First
- Growth Strategy: Building a Church that Reaches More People
- Productivity: Turning Time into Ministry Output
- Pipeline: Developing the Next Generation of Leaders
- Retention: Keeping the Leaders You Cannot Afford to Lose
- Budget: Stewarding Resources with Mission Clarity
- Conflict: Resolving Tension Before It Costs the Church
- Sustainability: Protecting the Leader so the Leader Can Prosper
- Transition: Leading the Church from Past to Present to Future
- Governance: Nurturing a Healthy Board That Leads with Unity
A lead evangelist faces an immediate & unrelenting demand on his time. Without a clear priority framework, the most urgent crowds out the most important. Coaching will help identify high-impact items, isolate prep & rest, & protect time for the things only he can do.
- Conduct initial 30-day time audit as baseline of how hours are currently distributed
- Identify leader-only activities vs. those that can be delegated or eliminated
- Help build a weekly planning framework aligned with top ministry priorities
- Establish accountability structure to revisit & refine prioritization decision-making
- Eisenhower Matrix (urgent vs. important) for weekly decision-making
- Motivationeer® R.E.P.S. Methodology: Results, Effort, Priority, & Sustainability decisions
- Action Priority Worksheet for categorizing tasks by value & effort
- 5 hrs/wk recovered from low-value activities @ $50/hr = $250/wk
- $250/wk x 52 wks = $13,000 annualized "leadership capacity" savings
- Measured through self-reported weekly time audit, Monthly Review
Organizational health & outreach are two controllable drivers of church growth. Coaching will help develop a clear growth strategy, from visitor experience to Bible study to discipleship, so growth becomes a result of intentional planting & watering, knowing God will make it grow.
- Assess current health of outreach pipeline from first contact to committed member
- Identify 2–3 prominent growth levers specific to congregation & community
- Design a 90/180-day measurable growth initiative, review/adjust monthly
- Funnel Framework: map journey from first visit to study to baptism
- Ministry Data Sheet: vision, target, strategy, & 90-day actions on a single page
- Smartsheet or Monday.com for tracking outreach initiative milestones
- Net membership growth: Baptisms + Transfers In – Transfers Out – Losses
- Average giving per person: $1,200/yr
- 10% annual growth = 60 new members @ $1,200/yr = $72K gross
- Member database, monthly tracking, quarterly trend review
Good intentions without workable systems produce guilt, not results. Coaching will help build repeatable, sustainable habits for managing the calendar, protecting focused work time, & staying ahead of ministry demands rather than constantly reacting to them.
- Audit calendar & task management approach to identify friction points & time drains
- Co-design weekly sermon prep, leadership development, family, & rest rhythm
- Build simple capture-&-review tool for session productivity debrief review
- Pomodoro Technique for focused deep work blocks (sermon prep, vision planning)
- Calendar blocking in Google Calendar or Outlook with labeled time categories
- Todoist, Notion, or Outlook Tasks for ministry follow-up & task tracking
- Reduce reactive/unplanned time; increase weekly completed high-priority tasks
- From 50% to 30% reactive = 8+ hrs/wk focused ministry output gained
- Est. value: 8 hrs/wk @ $50/hr x 52 wks = $20,800/yr "leadership capacity" savings
The lead evangelist of any church is at risk of becoming a single point of failure. Coaching will help identify, invest in & deploy second-tier volunteer leaders so the church's capacity grows well beyond what one leader can carry alone.
- Map the current leadership landscape: who is capable, willing, & available?
- Identify 3–5 high-potential volunteer leaders & create intentional relationships with each
- Build simple leadership pipeline framework with clear expectations & milestones
- Leader Development Tracker: S.W.O.T., projected assignment, training plan
- Trello, Smartsheet, or Monday.com to track pipeline milestones
- # of tier-two leaders identified, developed & deployed into active ministry roles
- Target: 3–5 new volunteer leaders deployed in 12 months
- Each manages 15–20 disciples; scalable ministry capacity with no added payroll cost
Maintaining a committed leadership team requires relational intention & proactive investment. Coaching will help recognize early warning signs of disengagement, build genuine trust with key staff & volunteers, & create a culture where leaders feel seen, valued, & developed.
- Identify 5–8 critical staff & volunteer leaders & map health of each relationship
- Develop retention strategy for each: investment, recognition, & role clarity
- Establish a quarterly check-in rhythm with key leaders to anchor engagement
- Motivationeer® "Stay Interview" tool: structured engagement conversation
- Motivationeer® Leadership Philosophy Training: creating custom leadership style
- Leader Health Dashboard for tracking engagement signals
- Reduction of key staff/volunteer leader attrition rate
- SHRM benchmark2: replacing one staff member = 50–100% of annual salary
- @ avg. $60K/yr is $30,000–$60,000 per departure
- Target: 100% retention of all staff leaders
The evangelist is accountable for significant ministry resources. Coaching will support the development of a professional budget philosophy rooted in mission alignment, transparent communication & disciplined execution.
- Review current budget & identify gaps between spending & ministry priorities
- Develop budget review rhythm & communication approach with elders & congregation
- Identify 3–5 spending areas to reduce or redirect without ministry impact
- Build financial literacy & confidence so budget conversations become proactive
- Budget-to-Mission Matrix: map each expense line to a measurable ministry outcome
- Zero-Based Budgeting Principles applied to discretionary ministry spending
- Google Sheets or Excel Budget Dashboard for monthly budget-vs-actual tracking
- Cost reduction areas: events, vendor renegotiation, facility scheduling, admin overhead
- Key area cost reduction
- Cost reduction targets (listed above) for ~$15K–$30K/yr savings
- Track monthly budget vs. actual
Conflicts happen in all people communities. Coaching will address tension directly, redemptively & without allowing bitter roots. This includes interpersonal conflict, staff disagreement & tension with elders or long-tenured members.
- Assess current conflict style using DISC, Big Five & Core Values as a foundation
- Introduce a repeatable conflict resolution framework to apply immediately
- Build a post-conflict reflection habit so each resolved conflict produces growth
- DISC, Big Five Personality & Core Values Assessments
- Conflict Resolution Workshop (also as a standalone ad hoc engagement; see Pricing)
- Avg. time to resolve conflicts + reduction in conflict-driven member departures
- Each member departure costs ~$1,200/yr in giving
- Target: Prevent 10–15 departure-triggering conflicts/yr = $12K–$18K retained
- Track in Leadership Workbook tool & review monthly
A pastor who burns out, whose marriage suffers, or whose children resent the church is not a sustainable leader. The personal rhythms a leader establishes now will either protect or erode his capacity for decades of faithful ministry.
- Assess current time margins across spiritual, family, physical & emotional domains
- Identify the specific pressures most threatening to the leader's personal sustainability
- Co-design a sustainability plan with non-negotiable boundaries for family & renewal
- Revisit sustainability indicators monthly as a standing agenda item in every session
- Personal Energy Audit: identify energy-gaining vs. energy-draining activities
- Sabbath Planning Framework: design rhythm that includes genuine rest & family time
- Big Five Personality Traits: a window into stress patterns & recovery tendencies
- Optional Spousal Feedback Check-In: brief monthly check to ensure fruit at home
- Track energy, clarity & confidence score with Motivationeer® Sustainability App
- Pastoral burnout = transition cost $30,000–$100,0003
- Target: Extend tenure by three years (monthly self-assessment)
Every growing church reaches moments of transition, whether in vision, structure, culture, or season of ministry. Coaching will equip the evangelist to lead the congregation into a compelling future with clarity, helping navigate the practical & relational complexities that come with organizational growth and change.
- Develop a 90-day transition communication plan for the congregation & leadership team
- Identify the structures, habits & cultural norms that serve the mission vs. those that need to evolve
- Build a vision articulation framework so the evangelist can lead change with confidence & congregational trust
- 30-60-90-Day Transition Plan template
- Giving stability during transition window (months 1–18); baseline giving retention rate
- Barna Group research4 links poor transition planning to congregational instability & giving disruption. On a $720K giving base, 5% = $36,000 in lost revenue
- Target: zero decline in weekly giving during months 1–18; track monthly & compare
Poor governance is a common & costly cause of pastoral departure & church dysfunction. An evangelist must nurture clear decision-making structures, healthy elder relationships & appropriate accountability frameworks as a foundation for long-term ministry health.
- Map current governance structure: decisions, authority & gaps
- Build a working relationship of trust & clarity with the elder board
- Create & document decision tree for what requires board input vs. pastoral discretion
- Build skills for leading board meetings effectively & communicating vision upward
- Decision Tree Matrix: maps decision types to the appropriate decision-maker
- Team Dynamics Workshop (also as standalone ad hoc engagement; see Pricing)
- Quality of elder/board alignment; decision-making speed; reduced governance friction
- Poor governance drives pastoral departure & church splits. Clear decision frameworks & board health protect the $720,000/yr giving base
| Focus Area | Possible Return | +Additional Value |
|---|---|---|
| Prioritization | $19,500 | Clearer ministry focus |
| Growth Strategy | $72,000 | Stronger outreach culture |
| Productivity | $31,200 | Less reactive leadership |
| Pipeline | Qualitative | Reduced key-person dependency |
| Retention | $30,000 – $60,000 | Preserved institutional knowledge |
| Budget | $51,000 – $66,000 | Mission-aligned spending |
| Conflict | $6,000 | Reduced decision fatigue |
| Sustainability | Qualitative | Protected family margin |
| Transition | $36,000 | Congregational stability |
| Governance | $36,000 | Unified elder leadership |
| TOTAL | $245,700 – $261,700+ | Significant Qualitative Gains |
All pricing tiers follow the same foundational structure. Note: Session frequency & total count vary by tier.
- We start with a 90-minute conversation to get to know each other, review your assessments, & map out where we're headed together
- We meet weekly while we're in the thick of it, building habits, working through challenges, & making real progress
- As things settle in, we shift to monthly check-ins to keep the momentum
- After every session, you'll get a short summary of what we covered & what to work on before we talk again
- Between sessions, you can reach out by email or text whenever something comes up, because ministry doesn't wait for your next appointment
- Tier 4 provides anytime access to Shawn, by phone, text, or email whenever a thought partner is desired
All four assessments below are included at Tier 2, 3 & 4, & administered in the first few weeks of the coaching engagement:
| Tool | Purpose |
|---|---|
| Executive Presence Assessment | Evaluates how the leader is perceived, including authority, communication gravitas & influence in high-stakes settings |
| DISC Behavioral Assessment | Identifies natural & adapted behavioral styles & how they shape leadership, communication & conflict responses |
| Core Values Assessment | Surfaces the values driving the leader's decisions, potential conflict triggers & aligns personal priorities with organizational direction |
| Big 5 Personality Traits Assessment | Provides a research-validated profile of the five major personality dimensions as they relate to long-term leadership effectiveness |
All sessions are fully confidential. No session content will be shared with any board, elder, or outside party.
Coaching is available in four tiers, plus ad hoc workshop options. Tiers 2, 3 & 4 include all four assessments and full assessment debrief.
| Coaching Package | Focus Areas | Sessions | Investment |
|---|---|---|---|
| Tier 1: À La Carte | Any 1 area | 3 | $1,000 (each) |
| Tier 2: Foundation | Any 4 of 10 | 15 | $3,975 (one-time) |
| Tier 3: Comprehensive | Any 7 of 10 | 26 | $7,800 (one-time) |
| Tier 4: Retainer | All 10 | 4/mo. + anytime access | $1,000/mo |
Payment may be made via check, ACH transfer, or credit card (3% card fee added).
Tier 4: Retainer
For leaders who want ongoing, unrestricted access to executive coaching support:
- Up to four, 60-minute coaching sessions per month
- Anytime access by phone call, text or email (for real-time decision support)
- Priority scheduling with no wait
- Full coverage of all 10 focus areas, revisited as needs evolve
- Annual strategy session (90 minutes) included each year
Ad Hoc Workshops
| Workshop | Format | Investment |
|---|---|---|
| Conflict Resolution | 4 hr on-site | $1,325 |
| Team Dynamics | 6 hr on-site + DISC & Big 5 Assessments | $2,195 |
More information provided upon request.
I am honored by the opportunity to walk alongside you in this season. The role you have as an evangelist is significant, not just organizationally, but personally & spiritually. My commitment is to bring both the tools of professional coaching & the foundation of biblical wisdom to every session.
I look forward to the conversation.
Sincerely,
shawn@motivationeer.com · 603-553-6860